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Focus On Your Target
Market To Achieve Home Business Success
By: Kirk Bannerman
To achieve success in a home based
business it is of critical importance to
maintain a laser beam focus on your target
market and to direct your marketing
activities to that specific group. Website
traffic is one thing, but targeted traffic
is everything.
You have no doubt seen dozens of offers
similar to "10,000 hits per hour driven
to your website!". This type of website
traffic is completely untargeted and will
undoubtedly result in a very low conversion
ratio. It's basically "throw it up
against the wall and hope something
sticks". The big incoming numbers give
the illusion of progress, but you will
achieve better results with a lower volume
of highly targeted traffic.
I speak from experience because in the
early days of developing my home business, I
went for the big numbers instead of focusing
on targeting prospects. It took me a while
to appreciate the importance of targeting
(quality) instead of just going for the big
numbers, but it was a lesson well learned.
Exchanging links has been an important
part of generating website traffic for quite
some time, but the vast majority of people
looking to trade links don't understand that
just wildly swapping links with any willing
webmaster is not the way to go.
For the last few years, most webmasters
have been in a "pleasing Google"
mode since Google had such a dominant
position. Now that challengers are emerging,
most notably Yahoo, MSN, and Ask Jeeves, the
search engine ranking landscape is becoming
much more complicated than just marching to
the tune Google plays.
Many website owners seem to be of the
opinion that the sole purpose of exchanging
links is to try to improve the search engine
ranking position of their website. While it
is true that links pointing to your website
can help your search engine ranking, the
reason for obtaining inbound links goes far
deeper than that.
In my opinion, the targeted traffic that
relevant links pointing to your site will
bring can be as important as the traffic
that comes to your website from people using
search engines. This is where linking
philosophy comes in. If you limit yourself
to exchanging links only with websites that
have a theme highly relevant to your own,
the traffic you receive from those links
will be far more targeted (valuable) than
traffic you might receive from links with
websites that have nothing to do with your
theme.
Not only do highly relevant links bring
you more highly targeted traffic, but they
also play a "customer
satisfaction" role for visitors to your
website who arrived there as a result of a
search engine query. If someone arrives at
your website after performing a search for,
lets say "work at home" and then
finds your website full of links to a bunch
of off topic sites (Viagra, online casinos,
hotel reservations, sports betting, etc,
etc) the impression is often not favorable
and may actually drive your visitor away
before they consider whatever it is that
your website itself is offering.
Keep your eye on the bullseye and develop
highly targeted traffic by having good
content on your website and exchanging links
with highly relevant sites that also offer
good content. Always keep in mind
that...traffic is one thing, but targeted
traffic is everything.
Kirk Bannerman operates his own
successful home based business and also
coaches others seeking to start their own
home based business. For more information
visit his website at Proven
Work At Home Business
Article Source: http://EzineArticles.com/
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