There are several things you must do to
set up your membership website. However,
none is more important than selecting your
topic. Why? Selecting the right topic will
determine your success or failure. Choose
an interesting topic, and your membership
website is almost guaranteed success.
Choose the wrong topic, however, and your
site will fail miserably.
Need help choosing a topic for your
membership website? Read on.
Membership Websites: Choose A Topic
Centered Around YOUR Expertise
Everyone’s an expert these days. Where
there used to be a lawyer on every block,
there’s now an expert, sometimes two or
three.
But what does that have to do with you?
Everything. Think about it. You’re an
expert, too! Don’t believe me? Let’s
just see. Say you’ve been interested in
Hot Wheel cars, since you were a kid, and
you know every fact about them—where
they were made, when each model was
created and all about the founders, etc.
Would that not count as Hot Wheel Cars
expertise? Yes, of course, it would. See
my point?
Look at all areas of your
life—especially your interests and
hobbies—and discover where your
expertise lies. Your hidden expertise may
be found in your:
· Career/Work
· Hobbies
· Interests
· Culture
· Religion
· Community Service
· Lifestyle
Consider the above, and you’ll
discover just how valuable—and
profitable—your newfound expertise is.
Membership Websites: Choose A Topic You
Like
Think about the last time you spent time
doing something you really enjoyed. I’ll
bet time just flew by.
Since you’ll be spending a
considerable amount of time on your
membership website, choose a topic you
really enjoy. That way, it won’t feel
like work.
There’s another reason for choosing a
topic you really enjoy—you already have
a potential member base!
Let’s say you’re a member of a
Creole cooking club with 25 members, for
instance. If you decided to start a Creole
cooking membership website, you already
have 25 potential members!
See how important it is to pick
something you like?
Membership Websites: Choose A Topic
That Has An Audience
The next thing you want to do is make sure
that the topic has an audience. There’s
no point in creating a membership website
that no one will join.
How do you ensure that you have a
membership website that people will join?
First, select a topic that has broad
appeal but can be narrowed down into a
niche or subniche.
For example, instead of a computer
website, focus your content on laptop
computers. Or, instead of ladies’
fashions, select plus-size fashions for
short women or vintage fashions.
Why?
The information on your membership
website has to be so specialized that
it’s worth paying for. Since there’s
plenty of information on computers, why
should someone pay you to access
information they can easily get for free
anywhere Internet?
Remember though, the more specialized
the topic, the higher the membership fees,
since the information will be really hard
to find anywhere else, making it worth
paying for.
Find the perfect balance and don’t
micro-niche yourself out of members.
Though you want to create a niche site,
you don’t want it to be so obscure that
you only get two paying members—your mom
and a friend.
The goal is to generate income, so keep
it broad enough to attract people and
niched enough to get subscribers.
Since choosing a topic for your
membership website is one of the most
important decisions you will make, take
your time, evaluate your interests and do
some research. Once your research is done
and you have your hot topic, then you can
start building your Membership Website or
use a professional to help you. Some
company offer very low costs for their
services and monthly cost for hosting. So
get started now and reach financial
freedom!
Want more information on membership
websites? You can receive a FREE mini
course by email with more helpful
information. Just to http://memberstar.net.
Ron Ruiz is a product developer,
marketer and newsletter publisher. He has
extensive experience in all aspects of
starting and running a
membership/subscription/coaching website.
His own membership website http://www.businessfastlane.com
has been operating for several years and
has members from over 26 countries. He has
also developed his own all in one
membership software system called Member star™ which makes it easy to set
up and run a members only site. http://memberstar.net
Article Source: http://EzineArticles.com/
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